Shorts International Launches the World’s First Short Movie TV App
The ShortsTV app, the world’s first short movie TV app, has been launched recently in the Netherlands.
The ShortsTV app was developed by Vodafone-Ziggo, the Netherlands’ largest cable operator, and Shorts International, which operates the ShortsTV Channel. The ShortsTV app will be a feature on the ShortsTV Pay TV Channel, which is the world’s only 24/7 HD TV channel dedicated to short movies. In the US, the channel is currently broadcast on DirecTV, Google Fiber, and CenturyLink. The app was launched with a catalogue of 2500 titles, a collection that includes films which showcase ground-breaking animation, have won awards at festivals, and have been nominated for Oscars. The feature was first available in four million homes in the Netherlands, via the Ziggo Horizon Box, and there are plans to unroll it in the U.S., Belgium, Germany, Serbia, Slovakia, and Hungary.
Using the app, viewers can either watch TV or create their own personalized channel, a system not unlike the music apps Pandora and Spotify. An advanced machine-learning algorithm is used to join the linear ShortsTV feed with the range of capabilities of the internet. The app is also being idealized for use on smartphones, tablets, and laptops.
"Demand for high quality short content is exploding as audiences around the world spend more time watching shorter content across multiple devices. Not only are our movies the world's most awarded, but our technology takes advantage of the growing, global desire for personalized content. Shorts, which average at 8-12 minutes in length, are uniquely positioned for today's mobile content audience,” said Carter Pilcher, CEO of Shorts International.
Shorts International has over 5000 titles, which is the world’s largest library of shorts available on TV, online, and in theaters. Its catalogue contains films from around the world. ShortsTV offers shorts for download from iTunes in 92 countries, from Google Play in the US and Canada, from Verizon and Frontier in the US, and from Amazon Instant video in the US, UK, and Germany.
Shorts International has presented the ‘Oscar Nominated Short Films’ theatrical release in theaters across the US, Australia, Europe, South America, and South Africa since 2006, and is headquartered in London, England.