Black Panther Quickly Breaking Box Office Records
After just one week in theaters, Black Panther has brought in $500 million in revenue. The Disney and Marvel Studios’ movie has had the best opening week to date for a Marvel Studios movie in North America. Analysts are even predicting that a $1 billion global revenue could be possible for the film.
Black Panther boasts another first for Marvel-- its first movie with an African American director. Along with director Ryan Coogler, the cast is also mostly black, including Chadwick Boseman as the titular character T’Challa/Black Panther, Lupita Nyong’o, Michael B. Jordan, and Angela Bassett.
So far, 37% of the movie’s audience in the U.S. was African-American, over twice the average 15% for movies, according to Motion Picture Association of America’s Theatrical Market Statistics. Part of the reason for the various increases in viewing numbers was the large quantity of grassroots efforts to promote and make the movie accessible. Businesspeople, celebrities, and other citizens have begun over 200 campaigns worldwide to raise money for underprivileged children and adults to see the movie. Octavia Spencer and Viola Davis each rented out theaters separately for underprivileged children.
Many are placing the focus of their efforts on younger viewers because of the importance that they feel represented in culture and media at a young, impressionable age. In line with that idea, Black Panther stands out from all previous superhero films with a plot focused around black characters and African culture.
The film is generating a massive income across the globe as well, even though some major markets have yet to release it. The movie opens in Russia this weekend, followed by Japan and China releasing it on March 9. Taiwan has already brought in $8 million. Korea with $28.3 million as of Tuesday is just behind the UK, grossing $28.5M, which is the highest overseas. Korea released the movie on Valentine’s Day, a Wednesday, and still brought in high revenue from the film while showing during four days of the Lunar New Year holiday and the Olympics.